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RaZbaby was started in 1999 by two sisters, Lidia and Aida Viana. Shortly after the birth of Aida's second child, the sisters were talking over lunch about ways to sooth her son's teething discomfort. The teethers available in the marketplace were to large and none of them were hands free. Along came a raspberry with dessert, and they both liked the bumpy texture of the fruit for a teether. From this lunchtime discussion, RaZbaby Innovative Baby Products was born.
The project was launched with the company's namesake product - RazBerry Teether. The first hands free raspberry shaped teether that soothes the sensitive gums of newborns and infants. The RaZBerry Teether is made of high quality medical grade silicone. While developing the RaZBerry Teether, the sisters were brainstorming on how to improve a traditional pacifier. The Keep-it-Kleen pacifier was introduced in 2003.